Effect Of Smartphones On Advertising - 1241 Words

Dr. Fusani Zack Mineo Spring 2016 The Effect of Smartphones on Advertising The amount of smartphones users have nearly doubled within the past 5 years, from 35% to 70%.(2014 Marketing Statistics Infographic). As the number of users continues to rise, advertising will continue to integrate with smartphones. Smartphones have dramatically changed the way consumers are approached by advertising companies. Before we can understand how smartphones have changed the advertising industry, we must first recognize that advertising and smartphones were not always related. By answering the following two question, it will further examine the effect of smartphones on advertising. How have smartphones impacted the advertising industry? How effective advertising on smartphones is? Background of advertising Before I can explain the effects of smartphones on advertising, we must first understand what the goal of advertising was before smartphones. According to Joseph Dominik â€Å"Advertising is any form of nonpersonal presentation and promotion of ideas, goods, and services, usually paid for by an identified sponsor.†(Dominick 350). The first appearance of advertising on radio dates back to 1922 when the Queensboro Realty Company paid a few hundred dollars for a talk radio show to commend living in country lots from Queensboro Realty. (Dominick 179). Since then advertising has grown rapidly especially during the time of the depression and World War II. President Franklin D Roosevelt wantedShow MoreRelatedStrengths And Weaknesses Of Google794 Words   |  4 Pagesanother strength of Google’s. In the fourth quarter of 2016, there were 432 million smartphones sold worldwide. Of that number, 352 million smartphones ran on Android. That works out to be 81.7% of the market usin g Android, while only 17.9% used IOS. Google plays to its strengths in search and mobile computing by developing apps and services that keep users coming back. 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